My marketing philosophy wasn't born in a boardroom. It was forged in the real world, through experiences that taught me the non-negotiable value of resilience, clarity, and a "No BS" approach to getting things done.

It started with proving that a better strategy could beat a bigger budget. At Thermo Fisher, I spearheaded the creative campaign that won the prestigious Eloqua Markie Award, beating industry giants like Amazon. We didn't have their resources, but we had a better story — one that connected with our audience on a human level. That's when I learned that the right message is your ultimate competitive advantage.

But the real origin of my "No BS" approach came from a place far outside of marketing.

Nine months after my first child was born, I had a massive stroke. In an instant, I lost the ability to walk, talk, and see properly. The journey back was a grueling, day-by-day fight to reclaim my life. It was during that fight that I learned the most important lesson of my career: when you're facing a real challenge, you don't have time for fluff, excuses, or anything that doesn't deliver a result.

That experience taught me to strip away the noise and focus only on what works. It's the same resilience that took me from a hospital bed to the finish line of a triathlon, and it's the exact same mindset I bring to your business.

I don't just see marketing challenges; I see finish lines. I don't just build campaigns; I build revenue engines. I've built them from scratch, turning one corporate marketing department into a $1MM revenue engine that generated 6 new enterprise deals in just 6 months.

I do it by combining two decades of award-winning strategic experience with the grit of a survivor who knows what it takes to win when the stakes are high.

That's my story.