Your AI Content Isn't Converting.
I build the strategy that turns "Vibe Marketing" into a revenue engine.
You're Already Doing "Vibe Marketing."
You're Just Doing It Randomly.
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Symptom 1: Volume Over Value
You're using AI to create MORE content, but not content that actually WORKS.
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Symptom 2: Tools Over Strategy
You have the latest AI prompts, but your sales numbers haven't budged.
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Symptom 3: Tricks Over Conversion
The "experts" are teaching you AI tricks, but nobody's teaching you a brand strategy that converts.
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Symptom 4: Noise Over Pipeline
Your feed is full of AI-generated posts, but your sales pipeline is empty.
The Data Doesn't Lie: Random AI Content Is Failing
78%
of consumers can
spot AI-generated content
-20%
reach penalty for AI-only posts on LinkedIn
45%
better performance for posts with personal experience
+25%
engagement boost for AI content edited by humans
Source: Algorithm Insights 2025 by Richard van der Blom
Built on a "No BS" Foundation of Real-World Results.
My approach to AI is different, but my focus on revenue has been my obsession for 25 years.
This isn't just marketing theory; it's a battle-tested philosophy for turning challenges into wins, proven by a track record of tangible results.
I Wrote the Words That Secured Millions.
I've authored the foundational business plans and go-to-market strategies that convinced investors to write the checks for early-stage startups.
I Won the Award Against Amazon.
I spearheaded the creative strategy that beat industry giants by telling a better story with a smaller budget, earning the Eloqua Markie Award for "Most Creative Marketing Campaign."
My Resilience Is My Strategy.
My journey as a stroke survivor and triathlete forged my "no-nonsense, results-only" approach to every business challenge. I don't believe in excuses; I believe in finding a way to the finish line.
I Built a $1MM Revenue Engine from Scratch.
I transformed a corporate marketing department into the exclusive lead source for 6 new enterprise deals in just 6 months, generating $1MM in new revenue.
The "So What?" Framework: My Cure for Random AI Content.
The single biggest mistake in AI marketing is focusing on what you want to say instead of what your customer needs to hear. My proprietary "So What?" framework is the simple, powerful filter that solves this.
It's the strategic guide rail that transforms "Random Vibe Marketing" into a revenue-driving machine. It forces every single piece of content to be customer-centric, pain-focused, and built to convert. This is how we give your AI-powered content a soul and a purpose.
Directions
Right-click to save this framework
Use it every time you create content
Your audience will thank you for actually giving them something valuable.
Your "No BS" Questions, Answered.
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"Random Vibe Marketing" is what most businesses are doing: using AI as a shortcut to create more content, faster, without a clear plan. It leads to generic posts and zero ROI. "Strategic Vibe Marketing" is my method: we first build a solid foundation based on your business goals and customer pain points. Then, we use AI as a powerful amplifier to execute that winning strategy with speed and precision. One creates noise; the other creates revenue
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Because ChatGPT is a tool, not a strategist. It can't understand your unique business challenges, interview your customers to find their true pain points, or build a cohesive system that aligns with your revenue goals. It's an incredibly powerful instrument, but it still needs a skilled musician to play it. I build the strategy; we use the tools to execute it.
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Absolutely. My sweet spot is working with pre-seed through Series A startups and established small to mid-sized businesses. My goal is to install a powerful, revenue-focused framework that you can run with, making me a strategic partner, not a long-term dependency.
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Because it relentlessly forces a customer-centric point of view. It stops you from talking about your product's features and forces you to talk about the customer's problems. This shift is the single most important factor in creating marketing that connects, builds trust, and ultimately converts.
How We'll Build Your Revenue Engine.
The Revenue Roadmap
A clear, actionable plan to stop wasting money on random acts of marketing. We'll define your goals, identify your highest-value opportunities, and build a predictable system for generating customers with AI.
The "So What?" Messaging Framework
First, we define your core brand message and value proposition. Then, and only then, do we use AI as a powerful amplifier to scale that winning message across all your channels with soul and consistency.
The Integrated Revenue System
We'll connect all your marketing activities — content, email, social, and SEO — into a single, cohesive system where every part works together to drive predictable, measurable growth.
Straight Talk From Clients I've Moved from Chaos to Conversion.
Ready to Stop Making Noise and Start Making Money?
Let's build the strategy that turns your AI into a predictable revenue engine.